www.southwestfoodservice.com | December 2022 - January 2023

Nor-Lake Take on LMS

LMS Associates Named New Sales Representatives For Nor-Lake®

Nor-Lake, Inc., manufacturer and supplier of a full-line of commercial refrigeration equipment, is pleased to announce LMS Associates as their newest independent sales and marketing representatives effective in September.  LMS Associates will be representing Nor-Lake in the MAFSI 15 region, serving all of Oklahoma and Texas excluding El Paso.

Nor-Lake is a member of the Standex Food Service Equipment Group and has been in business since 1947.

LMS Associates is a premier manufacturers’ sales representative group for the foodservice industry.  Established in 1996, LMS Associates has a knowledgeable sales staff of 10 outside sales associates with three inside support staff members.

Key markets for LMS Associates are foodservice chains and K-12 institutions.  “We are very end-user driven and hands-on when it comes to demonstrating equipment and choosing the best solution for the client’s specific needs. This mindset led to our introduction of our Mobile Test Kitchen called Fork (Forward Operating Resource Kitchen),” Michael Fiedler, General Manger and Partner at LMS Associates, explained.  “The Fork allows us to go on-site to the end-user and offer solutions to problems, sometimes problems they didn’t realize they had, all the while saving the client valuable time and resources,” added Fiedler.

“Nor-Lake will be the first reach-in refrigeration manufacturer for us, which really opens up a lot of opportunities for front-of-house operations in both of our main markets. Coupled with this and our solution-based approach, we are confident this new relationship will be beneficial for both LMS and Nor-Lake,” noted Fiedler.

“LMS Associates allows for greater coverage in the MAFSI 15 region than what Nor-Lake has had before in that area.  We know this new relationship will open more doors for Nor-Lake and we are confident that LMS will provide outstanding support of Nor-Lake products to customers, dealers, consultants, and chain accounts in the Texas and Oklahoma markets,” said Director of Sales at Nor-Lake, Mike Eckelberg.

Nor-Lake offers a complete line of refrigerated cabinets to serve the needs of foodservice customers in all market channels. For more information on Nor-Lake's full product line or literature visit www.norlake.com


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