www.southwestfoodservice.com | December 2022 - January 2023

GoTab Announces Promotion

Jake West Promoted to Senior VP as the Company Scales its Sales and Partner Network

GoTab, a leading restaurant commerce platform, recently promoted Jake West to Senior Vice President, Sales and Partnerships. In this new role, West will assume additional responsibilities overseeing GoTab’s enterprise sales organization and continue to support accelerated growth for the Company as it expands its partnership ecosystem. West joined GoTab in 2021 to spearhead the Company’s partnerships, following a business development leadership roles at Vend, Worldpay and Mercury Payment Systems.

“With his deep background in payments and proven ability to build and grow high-performance teams, Jake steps into the role of Senior Vice President of Sales and Partnerships at a critical time as we continue to expand our product suite and partnerships,” said Tim McLaughlin, Chief Executive Officer and Co-Founder at GoTab.

GoTab is the restaurant commerce platform designed to optimize experiences and efficiencies. With its all-in-one POS, mobile ordering & payment, and kitchen display system (KDS), GoTab is laser-focused on helping hospitality operators deliver superior guest experiences and improve their profitability. “I’m extremely proud to advance into this new role and look forward to continuing to help enable our operators’ and our partners’ success as the company innovates and scales at an accelerated rate,” says West.

In addition to his promotion at GoTab, West was also recently elected to the Board of Directors of the Retail Solutions Providers Association (RSPA), North America’s largest community of VARs, software developers, vendors, and distributors in the retail and restaurant verticals. Serving a one-year term, West will provide valuable insights to industry peers as a top advisor for the new wave of hospitality technology.

“There is a stark difference when you work with a company who is set up to deal with reseller partners,” said Gavin McLeod, president at rbbt.tech. “GoTab has done a tremendous job transitioning from direct to channel sales. I can’t speak highly enough of [the GoTab] team. Communication is key, as is being able to get answers quickly. Jake West has been instrumental in creating a foundation for the partner team. It’s obvious that the GoTab team has extensive experience with channel partnerships.”

“As our business was searching the marketplace for a solution to fill a growing need, we knew we needed to find a company with great technology, great people, prioritized its focus on its partners, and aligned with our mission and vision,” said Owen Lucas, vice president of operations at Lucas POS. “During the search, our company president reached out to Jake West, a longtime colleague, and found that he had recently joined GoTab, a leader in the space we were looking to enter. It turned out the product fit was what we were looking for and the relationship was already established. Jake assisted us personally from initial product exploration to partner onboarding and for that we hold him and the GoTab team in high regard. Our partnership with GoTab will expand our offerings allowing us to meet the needs of many customers in search of a leading cloud-based restaurant commerce platform that is simple, elegant, flexible and affordable – backed locally by our firm with 30 years of industry experience. As a member company of the RSPA, we congratulate Jake for his appointment to the RSPA Board of Directors, we know he will continue to serve his partners, colleagues and the RSPA community well.”

“It’s an honor to join the Board of the RSPA, and I’m excited to bring a new perspective to my industry peers and developer community,” said West of his appointment to the Board.

To learn more about the GoTab partner network, visit https://gotab.io/en/gotab-partner-program/.

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