www.southwestfoodservice.com | December 2022 - January 2023

Key Impact

Key Impact Acquires Rainbow Sales and Marketing

Key Impact Sales & Systems, Inc. announces the acquisition of Rainbow Sales & Marketing (RSM), a premier foodservice and retail broker in Hawaii. With this acquisition, KeyImpact now covers the entire contiguous United States, Alaska, and Hawaii. This deal marks KeyImpact's second major acquisition in 2019.

RSM, located in Honolulu, Hawaii, was founded in 1968 and is currently owned by John Schilf. John has over 30 years of experience in the foodservice and retail industries, including more than 13 years in Hawaii, and is a member of the Hawaii Food Industry Association Board. John will continue to lead the RSM day-to-day business as a division of KeyImpact.

John Schilf said, "We are excited about this new venture and the ability to utilize KeyImpact's capabilities to increase our customers' access to valuable resources; we look forward to increased business as a result. At RSM, we pride ourselves on building quality relationships by offering excellent customer service filled with aloha and integrity. As a part of KeyImpact, we will continue our high-level of local service while contributing to our clients' and customers' profitable growth."

"The addition of Rainbow Sales & Marketing is really exciting for us," states Dan Cassidy, CEO of KeyImpact. "We look forward to the strengths of both companies coming together to build an even stronger presence and provide more robust services for our Customers and Clients in Hawaii. The RSM teams' knowledge in both foodservice and retail will help KeyImpact build a strong, locally-focused business in Hawaii."

About KeyImpact Sales and Systems, formed in 2000, represents manufacturers of food, packaging and supplies, providing sales and marketing services to all segments of the foodservice trade. For more information, please visit www.kisales.com.

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