Tyson Fresh Meats, the beef and pork subsidiary of Springdale, Ark.-based Tyson Foods, announced that both beef programs under the Chairman’s Reserve brand will become exclusively Angus sourced.
Chairman’s Reserve Meats is known for its Premium and Prime program: a two-tier, dual-protein mix marked by different scoring specifications. Tyson Fresh Meats will continue to offer the same with its two Angus offerings, Chairman’s Reserve Platinum and Premium.
“When beef consumers look for high-quality products, they often seek out products labeled as Angus,” said Ozlem Worpel, director of Fresh Meats Marketing at Tyson Fresh Meats. “We are proud to offer an Angus product that meets our high standards and helps our retail and foodservice customers meet consumers’ demands.”
The Chairman’s Reserve Platinum Angus Beef program will enter the elite US Department of Agriculture’s upper 1/3 Choice Angus beef category. Both Chairman’s Reserve Beef product lines will offer a fully supported Angus brand, ensuring a premium eating experience, the company said.
The change reflects steady consumer demand for Angus beef. Tyson Fresh Meats conducted a study late last year and found that 96% of consumers recognize the term Angus beef and associate it with quality. A third of primary grocery shoppers purchase USDA Choice Angus beef at least once a month, according to the same study.